Charm Boutique

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I used to be Charm Boutique - a boutique for mamas opened in 2012 in Gothenburg, Nebraska. Our goal was to make every individual feel their best and inspired. I expanded into North Platte, and soon after, to Lincoln. There, we put in a small bar - a spot to sip & shop because I always said I was going to make this fun. AND, we were the first in the state to take on this fun endeavor! Throw in a mobile bar and things got really busy! However, after my son was diagnosed with leukemia, the Gothenburg store was the only spot to remain open. There, I offered entrepreneurs rental spots in the shop; a new concept to take on the changing retail landscape. We stayed open until May of 2025 until challenges to a brick-and-mortar concept were too difficult to maintain. Now, with so much knowledge in my noggin and not one to sit idly by, it's time to change course and make bold moves!