We opened up this Midwestern Mama Boutique in 2012 in the middle of Nebraska for our shoppers who wanted something unique and inspiring. Our goal was to make every individual feel their best by way of fashion. Our focus has always been on moms and we grew into two other towns in Nebraska. We soon discovered moms like to have their fun too so we put a small bar in our shop in Lincoln. We were the first in the state to take on this fun endeavor! After life challenges with a son diagnosed with leukemia, the Lincoln store closed and the Gothenburg one remained open, and we offered small entrepreneurs or start-ups rental spots in the shop. We stayed open until May of 2025 until challenges and changes to a brick-and-mortar concept were too difficult to maintain. We have moved to an online only store and hope you will join us for our monthly collections - small, curated pieces with you and your unique occasions in mind!